Conversion Rate Optimization & Re-Marketing

This is a system for increasing the percentage of visitors to a website that convert into customers. This process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.

Conversion rate optimization can help you better understand your key audience and find what language or messaging best speaks to their needs. Conversion rate optimization looks at finding the right customers for your business. Acquiring more people doesn’t do your business any good if they’re not the right kind of people.

Remarketing

Remarketing involves targeting customers who have already viewed something on your site or demonstrated interest in your products. It offers a means of re engaging customers who might have been browsing pages on your site, but did not follow through with a conversion.

The central principle of re marketing is to maintain the attention of people who have already expressed an interest in a business, rather than just trying to raise awareness about the business. Consider that according to AdRoll, typically only 2% of consumers will convert the first time they visit a website. This makes re marketing a valuable tool to entice customers to return and complete a conversion. Consumers appreciate them because the ads offer reminders of products and brands that the consumer had been interested in before. These ads therefore spark their interest more than standard ads, providing an improved user experience.

Any organization that has the opportunity to gather customer information can take advantage of re marketing strategies. Remarketing is an extremely common practice online, though offline businesses and political campaigns frequently use it as well.

A company can also use re marketing to encourage past customers to return. Car insurance companies typically send periodic reminders to people who once had an insurance plan with the provider but chose to cancel it. This reminds former customers of the provider, and increases the likelihood that they will sign up for plans should they have a new need for insurance.