Tolet Digital Agency-The Best Real Estate Digital Marketing Company

Real estate aerial & still videography Services

We’re living in an increasingly busy world due to the growth of digital media and the popularity of smartphones. The constant stream of information we’re faced with and the variety of portable devices we have to choose from has led to a sort of ‘instant’ society. We all want to consume information on the go and we don’t want to wait for it either.
This growth in technology could be a positive thing if tapped in the right way. The average internet user has a very small attention span, even lower than the dumbest goldfish. This is why it has become so important to utilize those precious “8-seconds” before a user loses interests and swims to another fish bowl.
Marketing to an audience that has a short attention span and already has a lot of adverts to digest can be extremely difficult. And it’s no different within the property sector. When you’re trying to market new property or encourage show home visits or viewings, how do you cut through the clutter and make a connection with your target audience?Video is one way to do this. With little time to dedicate to adverts and so many channels to consume media on, video can be a great way to get your message noticed because it’s quick to view and is more engaging.
How many times have I heard someone say “Do I have to read all this, can’t someone just tell me?” and this is the beauty of video, a compelling sales tool, which you have full control over the narrative and message.Statistics reveal that one third of all online activity is spent watching video and 4 times as many customers would prefer to watch a product video than read about it.
It’s been proven that property listings that include video receive 403% more enquiries than those that don’t, and enjoyment of video ads increases purchase intent by 97% and brand association by 139%.
The amount of people using mobile devices to consume information is also a key reason why video should form part of a marketing strategy. YouTube reports that mobile video consumption rises by 100% every year. With 92% of video mobile viewers sharing content with others, creating video that is optimized for mobile can also lead to more shareable content and could potentially increase the reach of your message.
There are lots of options on how to use videos in property marketing. You could create an animated video that summarizes your brochure content, you could produce vox pop videos and interview existing local residents to sell the community, or you could create a series of short lifestyle videos for social media.
Video marketing has taken the world by storm and with further innovations in the realms of holographic marketing, video will only become more powerful. As a business or a brand, implementing video within your marketing budget is a solid investment, especially if done correctly. You can gain mass exposure with a small budget and reach your desired audience with higher efficiency.